We Belong Here Identitate Korporatiboa by Jiyun Kim

We Belong Here Identitate Korporatiboa by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2023

We Belong Here Identitate Korporatiboa

by Jiyun Kim

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About We Belong Here Identitate Korporatiboa

We Belong Here Otis Design Week-erako erakusketa-marking-kontzeptu interaktibo bat da, kultura arteko lankidetza bultzatzen duena. Gain pertsonalizatuen bidez, ikasleek beren identitateak adieraz ditzakete, komunikazioa sustatu eta hizkuntza eta kultur oztopoak gainditzen dituen komunitatea eraiki. Tresna honek inklusibitatea eta berdintasuna sustatzen ditu, edozein hezkuntza-programaren osagarri baliotsu bihurtuz.

The Recognition

About the Zilarrezko Saria A' Design Award

We Belong Here Identitate Korporatiboa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. We Belong Here Identitate Korporatiboa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. We Belong Here Identitate Korporatiboa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
Dimensions & Packaging: Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch
Tags: Branding, Education, Inclusive, Identity, Diversity
Design Challenge: Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
Inspiration: Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
Project Duration: The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
Operation Flow: The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.

Read the Press Release