Animated Koopmans Logo Identitate Korporatiboa by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2023

Animated Koopmans Logo Identitate Korporatiboa

by Ruud Winder - Rebrandt

Client: Rebrandt

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Animated Koopmans Logo Identitate Korporatiboa

Koopamsek Rebrandt-i eskatu zion sorta-zabalera argiago komunikatzeko. "Inprimategia" hitza ez du jada ordezkatzen egiten dutena. Beraz, ID berri hau ez da diseinu-lengoaia estetikoki erakargarri bat soilik, baizik eta eskain dezaketen produktu-sorta zabala komunikatzen duen marketinaren tresna estrategiko bat ere bada. Ruud Winder-ek, Rebrandt-eko diseinu-burua, erakundearen lan-jarrera dinamikoa diseinuetan islatu nahi zuen. Mugimenduak inprenta-enpresa baten ustezko gelditasunarekin kontrastea egiten du; hain zuzen ere zabalera hori nabarmendu behar zen.

The Recognition

About the Zilarrezko Saria A' Design Award

Animated Koopmans Logo Identitate Korporatiboa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Animated Koopmans Logo Identitate Korporatiboa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Animated Koopmans Logo Identitate Korporatiboa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022