Wu Fangbo and Liu Beibei diseinatzailearen Shan Yi Marka Identitatearen Diseinua

Wu Fangbo and Liu Beibei diseinatzailearen Shan Yi Marka Identitatearen Diseinua lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2023

Shan Yi Marka Identitatearen Diseinua

diseinatzailea: Wu Fangbo and Liu Beibei

Bezeroa: Shan Yi

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#149564 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Shan Yi Marka Identitatearen Diseinua Diseinuari Buruz

Shan Yi nekazaritzari zerbitzua ematen dion teknologia adimendun enpresa baterako diseinatutako marka identitatea da. Logotipoak babes eta iraupena adierazteko ezkutu forma bat erabiltzen du esparru bisual gisa. Ezkutuaren barruan, S eta Y letrak elkarren artean kateatuta eta eskailera moduan antolatuta daude, marka izenari eta teknologia adimendunaren eta nekazaritzaren arteko loturari erreferentzia eginez. Gurpil-arrasten eta gari-buruen patroiak ere sartzen dira, udazkeneko uzta gogorarazteko. Trazuek zabalera bera dute eta logotipoak urrezko proportzioa jarraitzen du. Marka hori tamaina desberdinetan inprima, josi edo injekzio bidez moldatu daiteke, ibilgailuen ikur gisa erabiltzea barne.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Shan Yi Marka Identitatearen Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Shan Yi Marka Identitatearen Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Shan Yi Marka Identitatearen Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Neurriak eta Ontziratzea: It can be printed, sewed or injection molded in a variety of sizes.
Etiketak: brand identity, logo, branding, smart agricultural technique
Produkzio Teknologia: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Diseinu Erronka: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Ikerketa: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspirazioa: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Proiektuaren Iraupena: The project started in Beijing in December 2022 and was completed in February 2023.
Eragiketa Fluxua: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Taldekideak: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu