Chao Yang diseinatzailearen Westlake Impression Marka Identitatearen Diseinua

Chao Yang diseinatzailearen Westlake Impression Marka Identitatearen Diseinua lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2023

Westlake Impression Marka Identitatearen Diseinua

diseinatzailea: Chao Yang

Bezeroa: Zhejiang University of Finance & Economics

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

9,907

Egiaztatutako Sari Irabazlea

#150340 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Westlake Impression Marka Identitatearen Diseinua Diseinuari Buruz

Westlake Impression Txinako Hangzhou hiriko arte eszenikoetako konpainia baterako sortutako marka identitatearen diseinua da. Emanaldia West Lake-ren azaletik hamar zentimetro inguru beheragoko plataforma karratu batean antzezten da, aintzira bera atzeko plano gisa hartuta. Identitateak metodo deszentralizatu bati jarraitzen dio. Ez da logorik jartzen ikusizko identifikazioaren erdigunean. Horren ordez, elementu grafikoen sistema batek osatzen du identitatea elkarrekin. Eszenatoki karratua eta hiri-kultura sustatzeko leiho bat dira funtsezko kontzeptu bisualak. Helburua marka-ezagupena indartzea da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Westlake Impression Marka Identitatearen Diseinua Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Westlake Impression Marka Identitatearen Diseinua oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Westlake Impression Marka Identitatearen Diseinua zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Neurriak eta Ontziratzea: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Etiketak: Brand, Poster, Logo, West Lake, Traditional Culture
Produkzio Teknologia: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Diseinu Erronka: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Ikerketa: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Inspirazioa: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Proiektuaren Iraupena: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Eragiketa Fluxua: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.