Zhejiang Gongshang University diseinatzailearen Taishun City Marka Identitatea

Zhejiang Gongshang University diseinatzailearen Taishun City Marka Identitatea lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2025

Taishun City Marka Identitatea

diseinatzailea: Zhejiang Gongshang University

Bezeroa: Taishun County People's Government

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

14,578

Egiaztatutako Sari Irabazlea

#152814 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Taishun City Marka Identitatea Diseinuari Buruz

Taishun City hiri baterako diseinatutako marka identitate bat da. Logotipoa hiriaren izena osatzen duten lerroez eraikita dago, marka moderno eta minimalista bat sortuz. Logotipoaren barruko espazio zuria eremu ireki gisa tratatzen da, non hiriko ikur bisual desberdinak erakuts daitezkeen. Marka lerro eta forma aldaketen bidez egoki daiteke, horrela ezagupena sendo mantentzen delarik aplikazio askotan zehar. Formatu bektorialek logotipoa edozein tamainatara eskalatzea ahalbidetzen dute, negozio txarteletatik kanpoko publizitateraino. Marka material inprimatuek stock birziklagarri eta biodegradagarria erabiltzen dute.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Taishun City Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Taishun City Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Taishun City Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Neurriak eta Ontziratzea: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Etiketak: Culture, innovation, sustainability, inclusiveness,City Brand
Produkzio Teknologia: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Diseinu Erronka: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Ikerketa: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspirazioa: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Proiektuaren Iraupena: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Eragiketa Fluxua: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Taldekideak: Designer: Kan Zhao
Irudi Kredituak: Designer: Zhao Kan