Mengyao Guo diseinatzailearen Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa

Mengyao Guo diseinatzailearen Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2024

Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa

diseinatzailea: Mengyao Guo

Bezeroa: Mengyao Guo

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#154267 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa Diseinuari Buruz

Liburuaren Testua: Girls with Chess genero-berdintasunari buruzko artikulu eta kanpainetarako sortutako editorial ilustrazio bat da. Artelanak xake-partida bat jokatzen ari diren bi neska erakusten ditu. Neska batek Errege pieza botatzen du, bestea begira dagoen bitartean. Botatako Erregeak sistema patriarkalaren arauak desegitea irudikatzen du. Bi kolore kontrajarri, laranja eta urdina, erabiltzen dira identitate binarioak aztertzeko eta egoera-egoera desberdinak iradokitzeko. Ilustrazioa bereizmen handiko irudi digital gisa ekoiztu zen, lana online partekatu eta neurri malguetan inprimatu ahal izateko.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Girls with Chess Funtzio Nagusia: Editorial Ilustrazioa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This illustration is designed to highlight issues related to gender, ideally for an article or social movement campaign. It features two girls engrossed in a game of chess, one of them toppling the King piece, while the other watches. The artwork explores binary identities and the interplay of dual colors, orange and blue, to evoke various situational states.
Neurriak eta Ontziratzea: Digital works for any flexible changes.
Etiketak: Illustration, Gender, Equality, Communication, Visual Symbolism
Produkzio Teknologia: The illustration was made using Adobe Photoshop, a leading graphic design software. Photoshop's diverse toolset facilitated nuanced color blending, detailed texture creation, and precise element placement. Its layer-based approach allowed for complex composition building. The high-resolution output ensured the illustration's quality was maintained across various digital and print applications.
Diseinu Erronka: The main challenge was to create an illustration that effectively communicates complex themes of gender equality and societal norms. Balancing aesthetics and message clarity while ensuring the artwork was thought-provoking but not overly didactic required careful design decisions. Research into gender issues, color symbolism, and visual metaphors was crucial in addressing this challenge, ultimately leading to an evocative and meaningful illustration.
Ikerketa: The illustration was developed after researching gender issues and visual symbolism. The investigation encompassed an understanding of societal norms associated with gender, cultural implications of color, and the power of visual metaphors. This research informed the design, from the symbolic chess game to the gender-associated colors, resulting in a provocative artwork that fosters dialogue on gender equality and societal structures.
Inspirazioa: This illustration draws inspiration from the ongoing dialogue around gender issues and equality. It uses the metaphor of a chess game, traditionally seen as a strategic and intellectual pursuit, to underscore the abilities and potential of women in challenging societal norms and structures. The act of the girls toppling the King piece represents dismantling patriarchal norms.
Proiektuaren Iraupena: The project started and finished in September 2020 in China.
Eragiketa Fluxua: As a visual piece, this illustration invites viewer interaction through its symbolic elements: the chess scene and the color interplay prompt thoughts on gender roles and equality. As a digital artwork, it's easily shared and displayed across platforms, enhancing accessibility and facilitating discourse on the depicted social issues. The illustration thus catalyzes conversations about gender norms and societal structures.
Irudi Kredituak: Image #1: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #2: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #3: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #4: Illustrator Mengyao Guo, Girls with Chess, 2022.
Image #5: Illustrator Mengyao Guo, Girls with Chess, 2022.