Void Diseinu Plataforma Integratua by Hanna Park

Void Diseinu Plataforma Integratua by Hanna Park is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2024

Void Diseinu Plataforma Integratua

by Hanna Park

Client: Void

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Void Diseinu Plataforma Integratua

Void-ek honako hau adierazten du: existitzen ez den zerbait, hutsik dagoen zerbait ezereza duena, edo horrelako espazio bat. Void-ek diseinu sortzailearen posizionamendu berri bat proposatzen du, planifikaziotik inplementaziora bitarteko estrategia bateratuarekin. Garaiarekin sinkronizatutako diseinua, irudimen infinituz beteta dagoela dirudien espazio modernoa da. Void-en diseinua neutrala da eta kontsumitzaileei beren burua adierazteko espazioa uzten die. Marka-esperientziak planifikatzen eta diseinatzen dituen bazkide sortzailea gara.

The Recognition

About the Brontzezko Saria A' Design Award

Void Diseinu Plataforma Integratua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Void Diseinu Plataforma Integratua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Void Diseinu Plataforma Integratua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Void is a word that refers to non existent, empty with nothing or such a space.
Void proposes a new positioning of creative design
with an integrated strategy from planning to practice,
a design that breathes with the times and trends as if filling this space with unlimited imagination.
Dimensions & Packaging: Void maintains consistency in the brand identity and expresses it as an expanded motif to reflect personality.
Void logotype uses a sans-serif font to create a clean, modern feel.
Minimal straight lines and the curve of the I are in harmony with the overall visual balance.
Void uses clear and vibrant colors and uses novel combinations as a color system.
With this color system, you can maintain a vibrant, clear tone and manner of Void.
Tags: Void, Book design, Brand identity, Creative
Production Technology: Void is a platform that goes beyond simple design and makes various brands more valuable.
We pursue a minimalist design so that each product can stand out within the Void platform.
We seek diversity of expression through flexible design that can be expanded across a variety of brands.
We establish a modern and progressive design tone and manner to express a trendy image.
Design Challenge: In order to create Void unique visual characteristics, we went through a lot of trial and error in the process of developing a graphic motif symbolizing void. By using the strokes associated with the brand slogan, Unobtrusive design, as a motif, the intersection of customer benefits and values is expressed through an image.
Research: Using a brand identity system consistently increases trust and recognition of your brand and sets you apart from the competition.
It also ultimately builds trust in your brand message.
Void provides ample experiences to amplify creativity and imagination in the space where the customer’s space and Void’s space meet.
Inspiration: Good design does not attract unnecessary attention.
Void design is neutral and
Allowing consumers to express themselves leave space empty.
Void is a creative partner who plans and designs a brand experience.
Project Duration: Void brand project was carried out from September 2021 to August 2022, and the trademark registration and patent appeared in September 2022.
Operation Flow: Companies plan and develop service brands or product brands and inform customers of their differentiated value through various communication media..
In order to create a consistent brand experience, the essential elements of the brand that play a central role must be defined.
We first define the brand's values.
What is our brand identity?
What kind of image should our brand be remembered by people?
Void provides customers with a new platform through these experiences.
Team Members: Art Director : Hanna Park
Designer : Hyesu Lim
Designer : Yura Lee
Designer : Jonghwan Kang
Designer : Seohee Lee
Designer : Jieun Choi