Yating Liu diseinatzailearen Unicorn Rebrand Identitate Bisuala

Yating Liu diseinatzailearen Unicorn Rebrand Identitate Bisuala lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2024

Unicorn Rebrand Identitate Bisuala

diseinatzailea: Yating Liu

Bezeroa: Yating Liu

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#154412 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Unicorn Rebrand Identitate Bisuala Diseinuari Buruz

Yating Liu diseñatzaileak New Yorkeko janari-kamioiren mexikar marka bat berritu du proiektu esperimentalean. Diseinuak kolore biziak eta insigniak erabiltzen ditu ikasle gazteei erakartzeko. Logotipoan, "Uni"k unibertsitatea adierazten du, eta "Corn"ek, berriz, Tacoak. Gazteen artean ezaguna den unikornioaren gaia markak astero aurkezten dituen zapore berriekin bat dator. Logotipoak elementuak modu sortzailean konbinatzen ditu espainieraren gramatika jarraituz. Menuko elementuek unibertsitatearekin lotutako terminoak ere biltzen dituzte, markaren esentziarekin lotutako sistema bisual bateratua bermatuz.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Unicorn Rebrand Identitate Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Unicorn Rebrand Identitate Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Unicorn Rebrand Identitate Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Neurriak eta Ontziratzea: Loyalty card 90mm x 54mm
Etiketak: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Produkzio Teknologia: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Diseinu Erronka: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Ikerketa: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspirazioa: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Proiektuaren Iraupena: The project started in July 2021 and finished in September 2021 in Beijing, China.
Eragiketa Fluxua: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.