Sang Ryu diseinatzailearen RE MAX Daelim Liburuxka Multzoa

Sang Ryu diseinatzailearen RE MAX Daelim Liburuxka Multzoa lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Inprimaki eta Argitaratutako Komunikabide Diseinua Lehiaketa Kategorian.

BrontzeInprimakia· 2024

RE MAX Daelim Liburuxka Multzoa

diseinatzailea: Sang Ryu

Bezeroa: RE/MAX Daelim

Brontzezko Saria A' Design Award Irabazlea Inprimakia Kategorian

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Egiaztatutako Sari Irabazlea

#155961 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

RE MAX Daelim Liburuxka Multzoa Diseinuari Buruz

Liburuxka multzoa RE MAX Daelim-erako diseinatu da, nazioarteko higiezinen frantziza Real Estate Maximums-en (RE MAX) frantziziadun berria Hego Korean. Koreera eta ingelesezko edizio elebidunak eta karpeta bat barne hartzen ditu, higiezinen agenteen salmenta jarduerak bezero potentzialentzat sustatzeko. Higiezinen agenteekin lankidetzan inspiratuta, diseinatzaileak marka komunikazioa kudeatu zuen frantziziatuaren produktuentzat, haien zerbitzuak eta errendimendua merkaturatzeko. Liburuxkak eduki informatiboa eskaintzen du, bitartean karpeteak salmenta dokumentazioa jasotzen du bezeroaren kontsulta errazteko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

RE MAX Daelim Liburuxka Multzoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. RE MAX Daelim Liburuxka Multzoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. RE MAX Daelim Liburuxka Multzoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Neurriak eta Ontziratzea: 210 x 297 mm
Etiketak: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Produkzio Teknologia: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Diseinu Erronka: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Ikerketa: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspirazioa: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Proiektuaren Iraupena: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Eragiketa Fluxua: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.