Sanat Identitate Bisuala Diseinua by Tamer El-Menyawi

Sanat Identitate Bisuala Diseinua by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2024

Sanat Identitate Bisuala Diseinua

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Sanat Identitate Bisuala Diseinua

Sanat barne-diseinu eta dekorazio enpresa baterako diseinatutako identitate bisuala da. Diseinua minimalismoan eta abstrakzioan oinarritzen da. Marra soilek S letra modu modernoan osatzen dute. Urrezko proportzioak gidatzen ditu marra hauen neurriak. Kolore-tonu bakarra erabiltzen da hainbat ñabardura ezberdinetan identitate osoan zehar. Forma sinplifikatuaren bidez enpresaren mezua modu argi eta zuzenean helarazi nahi da. Identitateak enpresaren ikuspegia eta diseinu-planteamendua islatzen ditu. Proiektua bi astean burutu zen, gutxi gorabehera, 2020ko otsailean.

The Recognition

About the Burdinazko Saria A' Design Award

Sanat Identitate Bisuala Diseinua Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Sanat Identitate Bisuala Diseinua oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Sanat Identitate Bisuala Diseinua zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.