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World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua by Yunsik Son

World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua by Yunsik Son is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Inprimaki eta Argitaratutako Komunikabide Diseinua Competition Category.


BrontzeInprimakia· 2024

World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua

by Yunsik Son

Client: World Vision

Brontzezko Saria A' Design Award Winner in Inprimakia Category

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Colors

The Design

About World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua

Liburuaren Testua: World Vision Organization Overview nazioarteko laguntza-erakunde baten hirurogeita hamar urteko historia eta proiektuak aurkezten dituen liburua da. Diseinuaren kontzeptua Sinesmena, Batasuna, Integrazioa, Bizitza eta Ametsa da, BUILD gisa laburbildua. Azalean, tipografiak letra hauek elementu grafiko argi batean pilatzen ditu, laranja kolorezko foliozko estanpazio beroarekin aplikatuta. Serigrafiaz inprimatutako film gardenak eta kapituluen arteko orrialde zulatuek haurren aurpegiak agerian uzten dituzte. Liburuak 210 bider 210 milimetro ditu, azal mate-estaldua du eta 112 orrialde ditu.

The Recognition

About the Brontzezko Saria A' Design Award

World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. World Vision Organization Overview Funtzio Nagusia: Liburu Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging
Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags
World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology
The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge
The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research
As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration
World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration
This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow
The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members
Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang

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