Cansu Dagbagli Ferreira diseinatzailearen Dreavita Mental Wellness Marka-identitatea

Cansu Dagbagli Ferreira diseinatzailearen Dreavita Mental Wellness Marka-identitatea lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2024

Dreavita Mental Wellness Marka-identitatea

diseinatzailea: Cansu Dagbagli Ferreira

Bezeroa: Cansu Dagbagli Ferreira

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

20,492

Egiaztatutako Sari Irabazlea

#158644 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Dreavita Mental Wellness Marka-identitatea Diseinuari Buruz

Dreavita ongizate-marka aurrerakoi eta inklusibo bat da. Identitate bisuala sentikorra, errespetuzkoa eta kontuan hartzekoa izatea zen helburua, markaren izaera inklusiboa islatuz. Kontzeptua naturaren indarraren ideiarekin jaio zen eta Xoiltasunak inspiratutako erresilientzia du izena. Naturaren ereduek etengabetasuna, indarra eta hazkundea iradokitzen dituzten bezala, marka-identitatea mezu hauek baieztapenen eta diseinu minimalaren bitartez transmititzea du helburu. Ilustrazioak naturaren ereduetan zentratzen dira, errepikapenak eta erresilientziak bizitzan arrakasta eragiten dutela erakutsiz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Dreavita Mental Wellness Marka-identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Dreavita Mental Wellness Marka-identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Dreavita Mental Wellness Marka-identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Neurriak eta Ontziratzea: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Etiketak: wellness, mental, health, psychology, identity, inclusive, community, nature
Produkzio Teknologia: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Diseinu Erronka: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Ikerketa: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspirazioa: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Proiektuaren Iraupena: 2 months, 2023, United States and France
Eragiketa Fluxua: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery