Rebranding Emplus Emplus Identitatea by Ruud Winder - Rebrandt®

Rebranding Emplus Emplus Identitatea by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2024

Rebranding Emplus Emplus Identitatea

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Rebranding Emplus Emplus Identitatea

Etengabe aldatzen ari den mundu honetan, pazienteen itxaropenak eta beharrak ere aldatzen ari dira osasun-arretaren eremuan. Larrialdietako Medikuntza departamentuak lehena izan behar du aldaketak aurreikusten mediku-arretan. Eremu berri honetan etengabe informatuta egoteko, Emplusek prestakuntza eta coaching-a eskaintzen ditu. Diseinuan, Larrialdietako Medikuntza departamentua ohiko gurutze medikoarekin irudikatzen da, baina falta den loturaren gainean puntu batekin. Emplusek ematen duen puzzlearen pieza falta denari erreferentzia egiten dion sinbolismo hau ilustrazioetan ere agertzen da.

The Recognition

About the Brontzezko Saria A' Design Award

Rebranding Emplus Emplus Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Rebranding Emplus Emplus Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Rebranding Emplus Emplus Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024