Meng Chu Huang diseinatzailearen The National Gallery Nortasun Bisuala

Meng Chu Huang diseinatzailearen The National Gallery Nortasun Bisuala lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2024

The National Gallery Nortasun Bisuala

diseinatzailea: Meng Chu Huang

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

The National Gallery Nortasun Bisuala Diseinuari Buruz

The National Gallery Londresko galeria nazionalarentzat sortutako nortasun bisuala da. Nortasunak zazpi lerrok osatutako marka grafiko bereizgarri batekin ordezkatzen du soilik tipografian oinarritutako logotipoa. Logo berria zazpi lerroz eratutako L bikoitzeko markoa da. Zazpi lerroek XIII. eta XIX. mendeen artean zabaltzen den pintura-bildumari egiten diote erreferentzia. Logotipoak irakurgarritasunari eusten dio 0,75 hazbeteko gutxieneko zabaleran. Hitz-markak Londresi ematen dio garrantzia, sarean egindako bilaketetan ikusgarritasuna hobetzeko. Helburua galeria mundu osoan errazago ezagutzeko modukoa izatea da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

The National Gallery Nortasun Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. The National Gallery Nortasun Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. The National Gallery Nortasun Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Neurriak eta Ontziratzea: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Etiketak: Identity Design, Meng Chu Huang, The National Gallery
Produkzio Teknologia: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Diseinu Erronka: Transform a typography-based logo into an iconic logo.
Ikerketa: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspirazioa: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Proiektuaren Iraupena: This project started in Feburary 2023 and finished in May 2023.
Eragiketa Fluxua: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Taldekideak: Meng Chu Huang
Irudi Kredituak: Meng Chu Huang, 2023