The Impression of Feixi Kartela by Feixi Digital Culture and Media

The Impression of Feixi Kartela by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2024

The Impression of Feixi Kartela

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About The Impression of Feixi Kartela

Feixiren Inpresioa Feixi konderriaren identitatea aurkezteko sortutako kartel bat da. Feixi izenaren txinatar karaktereek osatzen dute ikus-elementu nagusia, kaligrafia estiloan marraztuta. Lehen karakterearen silueta arkitektura moderno eta azken garapenek osatzen dute, hala nola zubiek, abiadura handiko trenbideek eta eraikinek. Bigarren karakterearen silueta antzinako eraikin eta kultura-gune historikoek osatzen dute. Kaligrafia eskuz marraztu da, eta ondoren, hautatutako irudiekin bat egiten du irudi-edizioko softwarearen bidez. Kartelaren neurriak 297 bider 210 milimetro dira.

The Recognition

About the Burdinazko Saria A' Design Award

The Impression of Feixi Kartela Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. The Impression of Feixi Kartela oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. The Impression of Feixi Kartela zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensions & Packaging: 297mmX210mm
Tags: Printed, Poster, Feixi, Design, Impactful, Visual
Production Technology: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Design Challenge: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Research: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiration: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Operation Flow: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu