Guangzhou Cheung Ying Design Co., Ltd. diseinatzailearen Boluo Dan Logo eta Marka Diseinua lana 2024 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2024

Boluo Dan Logo eta Marka Diseinua

diseinatzailea: Guangzhou Cheung Ying Design Co., Ltd.

Bezeroa: Guangzhou Cheung Ying Design Co., Ltd.

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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#161340 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Boluo Dan Logo eta Marka Diseinua Diseinuari Buruz

Boluo Dan mila urteko tenplu-azoka bat da, ondare kultural ukiezin nazionaletako bat gisa aitortua. Logoak elementu sinboliko tradizionalak integratzen ditu, hala nola Hego Itsasoko Tenpluaren arkitektura nagusia eta Nan karaktere txinatarra, tokiko totem bereizgarriekin batera, markaren aplikazio artistikoa zabalduz. Ekialdeko kontzeptu filosofikoa barneratzen du, Zerua biribila eta Lurra karratua direla, xarma tradizionala eta garaikideko esentzia gorpuzten dituela, eta kultura herrikoiaren hedapena eta garapena modu eraginkorrean sustatzen ditu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Boluo Dan Logo eta Marka Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Boluo Dan Logo eta Marka Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Boluo Dan Logo eta Marka Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Neurriak eta Ontziratzea: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiketak: Logo, Branding, Visual Identity, Graphic Design
Produkzio Teknologia: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Diseinu Erronka: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Ikerketa: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspirazioa: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Proiektuaren Iraupena: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Eragiketa Fluxua: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Taldekideak: Creative Director: Zhiji Dong
Designer: Lu Gu