Hwg Campus Lu Orientazio Sistema by Thomas Geissert

Hwg Campus Lu Orientazio Sistema by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2025

Hwg Campus Lu Orientazio Sistema

by Thomas Geissert

Client: Teamgeissert

Brontzezko Saria A' Design Award Winner in Grafismoa Category

13,508

Verified Award Winner

Verify Award Status for #162366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hwg Campus Lu Orientazio Sistema

Helburua bere identitate eta originalitate propioa duen sistema bat sortzea zen. Seinaleztapen eta informazio sistemak, beraz, diseinu-hizkuntza argi bat du eta eraikin berriaren elementu arkitektonikoak jasotzen ditu. Kolore-kontzeptu batek orientazioa errazten du. Ikasleei ongietorria egiten eta informazioa ematen die kanpoan (aparkalekuan, campusean), sarreretara gidatzen ditu eta eraikinen barruan nahi dituzten sail eta instalazioetara. Irakurgarritasuna, irisgarritasuna eta ezagupena dira ardatz nagusiak. Iraupen laburreko joerei jarraitu ordez, forma eta materialitatean iraunkorra den irtenbide bat garatu zen.

The Recognition

About the Brontzezko Saria A' Design Award

Hwg Campus Lu Orientazio Sistema Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Hwg Campus Lu Orientazio Sistema oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Hwg Campus Lu Orientazio Sistema beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT