Infinite Borders Marka Identitatea by Netease Games Art Design Center

Infinite Borders Marka Identitatea by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 Urrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

UrreGrafismoa· 2025

Infinite Borders Marka Identitatea

by Netease Games Art Design Center

Client: NetEase Games

Urrezko Saria A' Design Award Winner in Grafismoa Category

203,816

Verified Award Winner

Verify Award Status for #162820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Infinite Borders Marka Identitatea

Infinite Borders Hiru Erresumen garaian kokatutako estrategia-joko baterako marka identitatea da. Marka-grafikoa izenaren karaktere piktografikoetatik eta estrategia-jokoaren jokabidearen lauki-sareen inpresiotik eratorria da. Beltza, gorria eta zuria, Han dinastian ospetsuak ziren koloreak, kolore nagusi gisa erabiltzen dira. Pintzelkada kaligrafiko lauak elementu osagarri gisa erabiltzen dira. Tipografia modernoak sistema bisual sistematiko eta laua osatzen du. Diseinua kartel digitaletan, erabiltzaile-interfazearen pantailetan eta inprimatutako elementuetan aplikatzen da, eta kanaletan zehar heda daiteke koherentzia bisuala mantenduz.

The Recognition

About the Urrezko Saria A' Design Award

Infinite Borders Marka Identitatea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Infinite Borders Marka Identitatea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Infinite Borders Marka Identitatea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensions & Packaging: -
Tags: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Production Technology: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Design Challenge: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Research: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspiration: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Project Duration: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Operation Flow: -
Team Members: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Image Credits: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023