What Next Lehen Funtzioa: Marka-identitatea by Marko Stanojevic

What Next Lehen Funtzioa: Marka-identitatea by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2025

What Next Lehen Funtzioa: Marka-identitatea

by Marko Stanojevic

Client: Zero Bureau

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About What Next Lehen Funtzioa: Marka-identitatea

Liburuaren Testua: Azken emaitza bisuala sinbolo bat hartu eta galdera-marka bilakatuz lortzen da, behean dagoen lauki txikiago batean kokatuz (gainean dagoen lauki handi batetik ateratako 1/4 zatia) eta orekan mantenduz iraultze-puntu batean jarriz, elementuen birmoldatze minimo batekin tentsioaren sentsazio bisuala sortuz. What Next logotipoa, baita izena ere, nolabait oximoron bat dira, galdera eta erantzuna aldi berean, marruskadura sortuz. Berez, logotipo-zeinua sinplea da, nahita egindako inperfekzio bat eta komunikazio-ontzi zuzena, esfortzu gutxirekin asko sortzeko ahaleginean.

The Recognition

About the Zilarrezko Saria A' Design Award

What Next Lehen Funtzioa: Marka-identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. What Next Lehen Funtzioa: Marka-identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. What Next Lehen Funtzioa: Marka-identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.