Texture Maker Markaberritze by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
ZilarGrafismoa· 2025
Texture Maker Markaberritze
by Texture Maker Enterprise Co. Ltd.
Client: Texture Maker Enterprise Co., Ltd.
Zilarrezko Saria A' Design Award Winner in Grafismoa Category
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The Design
About Texture Maker Markaberritze
Texture Maker, elikagaien ehundura-diseinuaren aditu gisa kokatua, bere marka-estrategia eta identitatea birdefinitu ditu mundu-mailako hedapena laguntzeko. Elikagaien zientzia eta diseinu-espezializazioan oinarritutako sistema berriak bezeroekin batera nabarmen daitezkeen produktuak sortzeko eginkizuna islatzen du. Kanpoko branding-taldeekin hilabetetan zehar egindako eztabaida sakonen bidez, joerak gidatzeko gaitasuna, irtenbide dibertsoak eskaintzea eta mundu osoan kulinar-esperientzia atsegin eta harrigarriak inspiratzen dituzten produktuak sortzea azpimarratzen ditu.
The Recognition
About the Zilarrezko Saria A' Design Award
Texture Maker Markaberritze Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Texture Maker Markaberritze erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Texture Maker Markaberritze jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tags
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Production Technology
- Adobe Creative Suite, Co-create Workshop
- Design Challenge
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Research
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiration
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Project Duration
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Operation Flow
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Team Members
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Image Credits
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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