Rebrand Next Lehen Funtzioa: Marka-identitatea by Eluan Araujo

Rebrand Next Lehen Funtzioa: Marka-identitatea by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2026

Rebrand Next Lehen Funtzioa: Marka-identitatea

by Eluan Araujo

Client: Ash Studio

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner
Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Lehen Funtzioa: Marka-identitatea

Liburuaren testua: Proiektu honek testuinguru instituzional partekatu batean belaunaldi ezberdinen arteko elkarbizitza eta jarraitutasuna irudikatzeko diseinatutako identitate bisualaren sistema bat aurkezten du. Proposamena egitura geometriko argi eta modular batean oinarritzen da, aplikazio malgua ahalbidetzen duena koherentzia bisuala mantenduz. Ikurrak sinpletasun formala sakontasun sinbolikoarekin uztartzen du, hainbat formatu eta ikusleengan egokitzea ahalbidetuz. Emaitza adierazpen garaikidearen eta tradizioaren arteko oreka eskatzen duten inguruneetarako egokia den identitate iraunkor eta funtzional bat da.

The Recognition

About the Brontzezko Saria A' Design Award

Rebrand Next Lehen Funtzioa: Marka-identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Rebrand Next Lehen Funtzioa: Marka-identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Rebrand Next Lehen Funtzioa: Marka-identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.