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Chinatown Rebranding Marka Identitatea, Kartela by Zifei Ding

Chinatown Rebranding Marka Identitatea, Kartela by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


BrontzeGrafismoa· 2025

Chinatown Rebranding Marka Identitatea, Kartela

by Zifei Ding

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #168659

Colors

The Design

About Chinatown Rebranding Marka Identitatea, Kartela

Chinatown Rebranding proiektua identitate bisual eta kartel proiektu bat da, Los Angeles-eko (Kalifornia) Chinatown auzorako sortua. Sistema bisual berriak auzoaren ondare kulturala adierazten du. Diseinu-elementuek Chinatown zaharraren esanahi historikoa plaza berriaren modernitate eta birsorkuntzarekin lotzen dute. Grafikoek kultura txinatarraren eta amerikarraren arteko fusioa erakusten dute, tokiko identitatea nabarmenduz. Kartel bakoitzak 24 bider 36 hazbeteko neurria du. Proiektua 2023an burutu zen, eta kultura asiar eta ipar-amerikarraren arteko integrazioari buruzko ikerketan oinarritzen da.

The Recognition

About the Brontzezko Saria A' Design Award

Chinatown Rebranding Marka Identitatea, Kartela Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Chinatown Rebranding Marka Identitatea, Kartela oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Chinatown Rebranding Marka Identitatea, Kartela beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging
24*36inch
Tags
Poster
Production Technology
Poster and Rebranding
Design Challenge
Link culture and history of Chinese in North America
Research
Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration
2023 , CA,USA
Operation Flow
Graphic design, visual design
Patents
Zifei Ding
Team Members
Zifei Ding
Image Credits
Zifei Ding

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