Playgo Kanper Furgoneten Marka Identitatea by Chungsheng Chen, Carol Sen and Enyang Chen

Brontze Grafismoa · 2025

Playgo Kanper Furgoneten Marka Identitatea

by Chungsheng Chen, Carol Sen and Enyang Chen

Brontzezko Saria A' Design Award 2025 in Grafismoa
CLIENT: Tainan University of Technology/Product Design Department
Estimated Number of Design Views: 12,249
Verification code 55C2F5990E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Playgo Kanper Furgoneten Marka Identitatea

Playgo kanper furgoneten moldaketa zerbitzu baterako sortutako marka identitatea da. Playgo logotipoak laranja eta beltza konbinatzen ditu tipografia kurbatuarekin, esplorazioa eta fidagarritasuna iradokitzeko. Identitatea bisita-txarteletan, ehun-poltsetan, gutun-azaletan, gutun-orrietan, karpetetan, ibilgailu-kalkomanietan, webgune batean eta sare sozialetako kontuetan aplikatzen da. Gidalerroek kolore-proportzioak, letra-tarteak eta lerro-lodiera zehazten dituzte, eta logotipoak 10 mm-ko gutxieneko aplikazio-altuera du. Identitateak, gainera, lineako aurrekontu-sistema bat eta erabiltzaileei moldaketa-aukerak hautatzen laguntzen dien fisikoki bistaratzeko eremu bat ere onartzen ditu.

About the Brontzezko Saria A' Design Award

Playgo Kanper Furgoneten Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Playgo Kanper Furgoneten Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Playgo Kanper Furgoneten Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Press Kit

Unique Properties: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Dimensions & Packaging: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Tags: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Production Technology: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Design Challenge: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Research: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Inspiration: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Project Duration: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Operation Flow: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patents: acdesign associates International Co., Ltd.
Image Credits: acdesign associates International Co., Ltd.