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Omar Khayyam Poster Sorta by Vahid Mirzaei

Omar Khayyam Poster Sorta by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


ZilarGrafismoa· 2025

Omar Khayyam Poster Sorta

by Vahid Mirzaei

Client: Vahid Mirzaei Design

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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The Design

About Omar Khayyam Poster Sorta

Omar Khayyam poeta persiarraren poesia aurkezten duen hiri-kartel sorta bat da Omar Khayyam. Kartelek poetaren jaiotzaren 975. urteurrena gogoratzen dute. Kartel bakoitzak tipografia persiarra eta goiko ezkerraldean kokatutako ingelesezko itzulpena uztartzen ditu. Letra-diseinuak kaligrafia persiar klasikoan du oinarria, eta espazio publiko jendetsuetan irakurgarritasuna bermatzeko findua dago. Kartel bakoitzak 150 x 107 zentimetro neurtzen ditu eta CMYK kolorea erabiltzen du 300 dpi-ko bereizmenean. Sorta Teherango metro geltokietan eta beste espazio publiko batzuetan erakutsi zen.

The Recognition

About the Zilarrezko Saria A' Design Award

Omar Khayyam Poster Sorta Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Omar Khayyam Poster Sorta erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Omar Khayyam Poster Sorta jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging
150 cm X 107 cm
CMYK color
300 dpi
Tags
Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology
The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge
Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research
Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration
The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration
The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow
The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits
Designed by Vahid Mirzaei

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