Heyday Center Nortasun Korporatiboa by Sha Feng and Jiayi Lu

Heyday Center Nortasun Korporatiboa by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2025

Heyday Center Nortasun Korporatiboa

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Heyday Center Nortasun Korporatiboa

Heyday Center kirol errendimendua, birgaitzea eta atzerrian ikasteko laguntza zerbitzuak eskaintzen dituen prestakuntza zentro baterako sortutako nortasun korporatiboa da. Logotipoa gora doan bandera bat bezala eratua dago, aurrerapen jarraitua eta hobekuntza pertsonala adierazten duen forma. H letra bat zenbakiaren bi figura simetrikoz eraikia dago, forma positibo eta negatiboan kokatuak, gailurrera iristea iradokitzeko. Urdina da kolore nagusia, arrazoia, profesionaltasuna eta lasaitasuna adierazteko. Nortasunak zentroaren datuetan oinarritutako metodoa islatzen du.

The Recognition

About the Burdinazko Saria A' Design Award

Heyday Center Nortasun Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Heyday Center Nortasun Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Heyday Center Nortasun Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release