Daichi Takizawa diseinatzailearen Honki Factory Identitate Bisuala

Daichi Takizawa diseinatzailearen Honki Factory Identitate Bisuala lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2025

Honki Factory Identitate Bisuala

diseinatzailea: Daichi Takizawa

Bezeroa: Honki Factory Co.,Ltd

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Honki Factory Identitate Bisuala Diseinuari Buruz

Kontzeptua Bidea Irekitzea da, Honki Modua. Honki Seriotasun gisa definitzen da, helburu argi bat izatea eta horretarako urrats zehatzak ematea bezala. Negozio garapenerako ikuspegi egituraturaren jabe direnek bide berriak sortzeko erabil dezakete. Honki pertsona ugari sustatzeko nahia H formako markoan adierazten da, egitura sinbolizatuz, eta fabrika batean inspiratutako logotipoan, ekoizpena irudikatuz. Sinboloaren eta letra-tipoaren diseinu aldakorrak industria eta esparru guztietan zeharreko egokitzapena islatzen du.

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Zilarrezko Saria A' Design Award Sariari Buruz

Honki Factory Identitate Bisuala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Honki Factory Identitate Bisuala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Honki Factory Identitate Bisuala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Neurriak eta Ontziratzea: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Etiketak: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Produkzio Teknologia: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Diseinu Erronka: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Ikerketa: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspirazioa: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Proiektuaren Iraupena: This project started in June 2022 and was completed in March 2024.
Eragiketa Fluxua: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Irudi Kredituak: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024