Cloud Living Room Logotipo Korporatiboa by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
ZilarGrafismoa· 2025
Cloud Living Room Logotipo Korporatiboa
Client: Cloud Living Room
Zilarrezko Saria A' Design Award Winner in Grafismoa Category
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The Design
About Cloud Living Room Logotipo Korporatiboa
Cloud Living Room Shenzhen hiriko erakusketa eta harrera gune baterako sortutako logotipo korporatiboa da. Marka leiho baten ideian oinarritzen da, hiriaren eta bere etorkizunaren ikuspegi bat markoztatuz. Forma modularra leihoen irekitze mugimendutik eratorria da, eta interakzio teknologikoetan erabiltzen diren graduatzaile osagaiak ere gogorarazten ditu. Logotipoa urrezko proportzioan oinarrituta eraikita dago eta Pantone tinta zuzenekin inprimatzen da. Diseinuaren helburua irekitasuna adieraztea eta hiri kultura teknologiarekin lotzea da.
The Recognition
About the Zilarrezko Saria A' Design Award
Cloud Living Room Logotipo Korporatiboa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cloud Living Room Logotipo Korporatiboa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cloud Living Room Logotipo Korporatiboa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
- Dimensions & Packaging
- Packaging box: 400mm * 330mm * 65mm
- Tags
- Design, logo design, Science and Technology Humanities
- Production Technology
- logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
- Design Challenge
- The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
- Research
- Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
- Inspiration
- The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
- Project Duration
- The project was established in Shenzhen in 2023.
- Operation Flow
- The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.
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