Edward Lu diseinatzailearen Coffee Machine Gako Kartel Bisualak

Edward Lu diseinatzailearen Coffee Machine Gako Kartel Bisualak lana 2026 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2026

Coffee Machine Gako Kartel Bisualak

diseinatzailea: Edward Lu

Bezeroa: Lumine

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#175312 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Coffee Machine Gako Kartel Bisualak Diseinuari Buruz

Coffee Machine kafe-makina sorta baterako sortutako gako kartel bisualen multzoa da. Kartelek kafe-makinen promozioetan ohikoa den aisialdi-estilo lasaiaren irudietatik aldentzen dira, eta antzinako ondarean eta ingeniaritza alemaniarrean jartzen dute arreta. Argi-izpi batek iragana orainarekin lotzen du eszena bakoitzean. Lau produktu-serieri lau gai eman zaizkie: osagai industrialak, berrikuntza teknologikoak, mundu mailako mugarriak eta ingeniaritzako mirariak. Engranajeak, zirkuitu-txipak, arkitektura miniaturazkoa eta planeta kosmikoak metafora bisual gisa erabiltzen dira. Eszenak 3D softwarean eraiki eta errendatu ziren.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Coffee Machine Gako Kartel Bisualak Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Coffee Machine Gako Kartel Bisualak oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Coffee Machine Gako Kartel Bisualak zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Neurriak eta Ontziratzea: The original posters were designed at 3634px x 2045px, 72 dpi.
Etiketak: Graphic Design, Key Visual, Advertisement Design, Poster
Produkzio Teknologia: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Diseinu Erronka: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Ikerketa: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspirazioa: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Proiektuaren Iraupena: The project started in December 2024 and ended in April 2025.
Eragiketa Fluxua: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Taldekideak: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian