Yuplet Branding Korporazio Nortasuna by Jake Wilkins

Yuplet Branding Korporazio Nortasuna by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2026

Yuplet Branding Korporazio Nortasuna

by Jake Wilkins

Client: Yuplet

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Korporazio Nortasuna

Yuplet Branding eskuz egindako eta produktu jasangarrien merkatu baterako sortutako korporazio nortasuna da. Sistema ilgora motibo baten inguruan ardazten da, eta modu koherentean aplikatzen da hitz-marka pertsonalizatuan, ikonografian, ilustrazioetan eta maketazioetan. Berde biziak erosleen esperientzia markatzen du, eta more sakonak saltzaileak gidatzen ditu, erabiltzaile talde bakoitzari seinale bisual argia emanez. Forma biribilduek, kontraste indartsuak eta mugikorrari lehentasuna ematen dioten baliabideek, kontsumitzaile gazteagoekin egindako ikerketatik eratorriak, nortasuna kontaktu puntu digitaletara eta inprimatuetara zabaltzen dute. Baliabide digitalak bektore formatuan prestatu ziren.

The Recognition

About the Brontzezko Saria A' Design Award

Yuplet Branding Korporazio Nortasuna Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yuplet Branding Korporazio Nortasuna oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yuplet Branding Korporazio Nortasuna beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins