The Fulcrum Identitate Bisual Korporatiboaren Sistema by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Identitate Bisual Korporatiboaren Sistema by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2026

The Fulcrum Identitate Bisual Korporatiboaren Sistema

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About The Fulcrum Identitate Bisual Korporatiboaren Sistema

Fulcrum diseinu enpresa batentzat sortutako identitate bisualaren sistema bat da. Sistemak argi-konoan, fisikako espazio-denboraren eredu batean, eta giroskopioan du inspirazioa. Giroskopioak barne-egonkortasuna sinbolizatzen du, eta argi-konoak, berriz, sormen-aukera zabalak iradokitzen ditu. Beltzez, zuriz eta gorriz osatutako kolore-eskema bat erabiltzen da, non beltzak pentsamendu logikoa adierazten duen, zuriak diseinu garbia eta gorriak pasioa. Horrekin batera, kartel-sorta bat ekoizten da hiru dimentsioko spray bidezko pintaketa-prozesu batekin, geruzadun grafikoak sortzeko. Kartel bakoitzak 1000 mm-ko zabalera eta 1800 mm-ko altuera ditu.

The Recognition

About the Burdinazko Saria A' Design Award

The Fulcrum Identitate Bisual Korporatiboaren Sistema Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. The Fulcrum Identitate Bisual Korporatiboaren Sistema oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. The Fulcrum Identitate Bisual Korporatiboaren Sistema zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang