Zilong Chen diseinatzailearen Mei Tao Wan Nortasun Bisuala, Orientazio Sistema

Zilong Chen diseinatzailearen Mei Tao Wan Nortasun Bisuala, Orientazio Sistema lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Mei Tao Wan Nortasun Bisuala, Orientazio Sistema

diseinatzailea: Zilong Chen

Bezeroa: City University of Macau

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#180006 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Mei Tao Wan Nortasun Bisuala, Orientazio Sistema Diseinuari Buruz

Mei Tao Wan Txinako Foshan hiriko zeramika-gune historiko batean kokatutako kultur parke baterako nortasun bisual eta orientazio sistema bat da. Diseinuak Nanfeng Labe Zaharraren barrutiaren egitura-lerroak eskeleto geometriko batean abstraitzen ditu. Eskeleto horrek 26 letraz eta 0tik 9rako zenbakiez osatutako tipografia pertsonalizatu bat eratzen du, ikono geometrikoekin batera. Seinaleak gardentasun handiko akrilikoz eta kobre beltzezko akaberadun altzairu herdoilgaitzez eginda daude. Oinarrian integratutako LED argiztapenak testua gauez irakurgarri mantentzen du. Sistemak gunearen historia bere kultur funtzio berriarekin lotzen du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Mei Tao Wan Nortasun Bisuala, Orientazio Sistema Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Mei Tao Wan Nortasun Bisuala, Orientazio Sistema oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Mei Tao Wan Nortasun Bisuala, Orientazio Sistema beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Neurriak eta Ontziratzea: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Etiketak: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Produkzio Teknologia: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Diseinu Erronka: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Ikerketa: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspirazioa: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Proiektuaren Iraupena: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Eragiketa Fluxua: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Taldekideak: Designer：CHEN ZILONG
Irudi Kredituak: Image #1-5 : CHEN ZILONG