Cansu Dagbagli Ferreira diseinatzailearen Craftoria Lehen Funtzioa: Marka-nortasuna

Cansu Dagbagli Ferreira diseinatzailearen Craftoria Lehen Funtzioa: Marka-nortasuna lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Craftoria Lehen Funtzioa: Marka-nortasuna

diseinatzailea: Cansu Dagbagli Ferreira

Bezeroa: Cansu Ferreira

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Craftoria Lehen Funtzioa: Marka-nortasuna Diseinuari Buruz

Liburuaren testua: Craftoria-ren marka-berritzeak arte mugimendu historikoen eta ongizate erritual modernoen arteko bidegurutzea aztertzen du. 1920ko hamarkadako arte eszenan inspiratuta, nortasunak serif motako wordmark fina eta Victoria garaiko ilustrazioa erabiltzen ditu zenbakika margotzeko kitak jarduera sofistikatu eta meditatibo gisa kokatzeko. Bidalketa-paketearen diseinu estrukturalak kanpoaldeko minimalismotik kontraste handiko eta kolore aberatseko barnealderako trantsizioa errazten du, kutxa irekitzea sormenezko fokuratzerako atari gisa formalizatuz. Sistema kohesionatu honek artisautza nostalgikoa bizimodu modernoaren diseinuarekin lotzen du zaletuaren esperientzia goratzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Craftoria Lehen Funtzioa: Marka-nortasuna Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Craftoria Lehen Funtzioa: Marka-nortasuna oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Craftoria Lehen Funtzioa: Marka-nortasuna beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Neurriak eta Ontziratzea: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Etiketak: art, painting, hobby, vintage, illustration
Produkzio Teknologia: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Diseinu Erronka: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Ikerketa: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspirazioa: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Proiektuaren Iraupena: 6 months, France and USA
Eragiketa Fluxua: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.