Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala by Yuanying He

Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala by Yuanying He is a highly esteemed winner of the very prestigious 2026 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2026

Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala

by Yuanying He

Client: K3ntiv3

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala

Liburuaren Testua: Ukiezina Eraikitzen lanak oroimena kontserbazio-prozesu gisa baino, berreraikuntza-prozesu gisa aztertzen du. Haurtzaroko ponpelo-loreen usain iragankorrean inspiratuta, lanak elementu arkitektonikoak baliatzen ditu —garabiak, sareta-egiturak eta lerrokatu gabeko eskailerak— oroitzapenaren egitura irudikatzeko. Oroimena iraganeko zatiak biltzeko ekintza aktibo gisa aurkezten da, oraingo identitatea eraikitzeko. Egiturazko hizkuntza neurtu baten bidez, lanak ukiezina den esperientzia sentsorial bat forma espazial ikusgai bihurtzen du.

The Recognition

About the Burdinazko Saria A' Design Award

Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Constructing The Intangible Lehen Funtzioa: Ilustrazio Kontzeptuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Constructing the Intangible explores the architecture of memory. This artwork examines how sensory fragments, specifically the ephemeral scent of the past, are reorganized. Memory is presented not as static preservation, but as an active secondary rendering shaped by narrative coherence. Utilizing a structural language bridging nature and architecture, the design transforms intangible sensory experiences into visible forms. Past fragments serve as scaffolding to support selfhood.
Dimensions & Packaging: High-resolution digital artwork.
Dimensions: 3600 x 3600 pixels.
Color space: RGB.
Format: Digital illustration suitable for print and screen display.
Tags: memory reconstruction, olfactory memory, architectural metaphor, narrative identity, secondary construction, spatial abstraction, sensory memory, autobiographical memory
Production Technology: The artwork was created using digital illustration techniques. A structured grid-based composition system was applied to organize spatial elements. Layered vector and raster rendering methods were combined to achieve depth and architectural precision. The visual system references drafting language and construction schematics to reinforce the conceptual framework.
Design Challenge: The primary challenge was translating an invisible and ephemeral sensory experience into a coherent spatial structure. The work avoids literal representation of scent and instead constructs a layered architectural system to express memory reconstruction. Balancing structural precision with emotional ambiguity required careful control of composition, grid systems, and visual hierarchy.
Research: This project explores autobiographical memory reconstruction through visual metaphor. Drawing from narrative identity theory and cognitive psychology, it investigates how memory is not a fixed recording but an active reconstruction shaped by perception and storytelling. Olfactory memory, particularly childhood scent associations, serves as an anchoring mechanism to translate intangible sensory recall into spatial and architectural language.
Inspiration: The inspiration originated from a simple observation: describing a dream after waking is already an act of secondary representation and reconstruction. The cool scent of pomelo blossoms from childhood serves as a sensory anchor. This fleeting memory is deconstructed into an orderly “construction site”. Cranes, grids, and misaligned staircases symbolize the subtle imperfections and ongoing rebuilding inherent in human recollection.
Project Duration: The project was conceptualized and completed in February 2026 in Shenzhen, China.
Operation Flow: The viewer engages with the artwork through visual navigation. Misaligned staircases, cranes, and grid structures guide the eye toward a central focal point, mirroring the cognitive process of memory reconstruction. The interaction is interpretive rather than functional, inviting reflection rather than instruction.
Patents: This project is an original conceptual artwork created by the artist. It is not associated with any registered patents or trademarks. All intellectual property rights belong solely to the artist.
Image Credits: All visual elements, illustrations, and conceptual content in this project are original works created solely by the artist. No third-party materials, stock images, templates, or external visual assets were used in the creation of this work.