Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea by Liying Wang

Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea by Liying Wang is a highly esteemed winner of the very prestigious 2026 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2026

Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea

by Liying Wang

Client: Liying Wang

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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The Design

About Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea

Testua: Bitter plus Sweet korporazio identitateak kafe artisautzaren estetika berrasmatzen du irakurketa bikoitzeko monograma baten bidez. Kafearen dualtasunean inspiratuta, indarra eta leuntasuna orekatuz, diseinuak bihotz geometriko bat marka-inizialekin batzen du. B egiturazko batek txigortze mingotsak adierazten ditu, eta S batek gozotasuna transmititzen du. Sareta matematiko zorrotz baten gainean eraikita, logotipo eskalagarriak Espresso Marroia eta Salbia Berdea koloreen paleta organiko bat erabiltzen du. Ikuspegi honek klixe industrialak iraultzen ditu, kontsumitzaileak ezkutuko kontakizun bisual sarigarri batekin engaiatuz.

The Recognition

About the Burdinazko Saria A' Design Award

Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Bitter Plus Sweet Lehen Funtzioa: Korporazio Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Dimensions & Packaging: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Tags: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Production Technology: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Design Challenge: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Research: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspiration: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Project Duration: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Operation Flow: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Image Credits: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.