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Adw Works Exhibition Ekitaldiaren Branding-a by Zhenhao Ou and Sheng Li

Adw Works Exhibition Ekitaldiaren Branding-a by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


BrontzeGrafismoa· 2026

Adw Works Exhibition Ekitaldiaren Branding-a

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Adw Works Exhibition Ekitaldiaren Branding-a

Adw Works Exhibition ekitaldi baterako sortutako branding programa bat da, Asia Design Week-erako egina, Txinako Xiong'an hirian ospatzen den Hebei Nazioarteko Diseinu Industrialaren Astearen atal nabarmen gisa. Identitateak kolore blokeak, tipografia eta gainjartze grafikoak geruzatzen ditu, saturazio handiko eremu osagarriak osatuz, kultura aniztasuna adierazten dutenak, eta trantsizioko gradiente eremuek, berriz, integrazioa iradokitzen dute. Konposizio geometrikoak egitura arrazionala eta adierazpen emozionala orekatzen ditu. Aplikazioen artean daude 3 x 5 metroko bannerrak, 70 x 100 zentimetroko kartelak eta hainbat lan-pase.

The Recognition

About the Brontzezko Saria A' Design Award

Adw Works Exhibition Ekitaldiaren Branding-a Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Adw Works Exhibition Ekitaldiaren Branding-a oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Adw Works Exhibition Ekitaldiaren Branding-a beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging
The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags
Visual Design, Event Design, Material Design, Poster Design
Production Technology
The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge
The biggest challenge of this project is printing-related issues.
Research
In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration
This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration
The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow
This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members
Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo

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