Jone Aleksiunaite diseinatzailearen Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema

Jone Aleksiunaite diseinatzailearen Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema lana 2013 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2013

Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema

diseinatzailea: Jone Aleksiunaite

Bezeroa: Vilnius Academy of Arts

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

19,346

Egiaztatutako Sari Irabazlea

#27919 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema Diseinuari Buruz

Kontsumitzaileak Sortutako Identitatea arte museo moderno baterako garatutako nortasun korporatiboaren sistema dinamikoa da. Sistemak zati konstante bat eta zati dinamiko bat konbinatzen ditu. Oinarrizko elementu bisualek eta inprimatutako multzo batek osatzen dute zati konstantea. Zati dinamikoa, aldiz, bisitariek sortutako datuekin eraikitzen da. Bisitari bakoitzak ikur pertsonal bat eta mugimendu baten irudi bat sortzen ditu. Elementu horiek gero souvenirretarako, grafiko higikorretarako eta webgunean nahiz pantaila digitaletan erakusten den logotipo dinamiko baterako erabiltzen dira. Material bisuala grafiko bektorialekin eta grabatutako bideoarekin osatzen da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Identity Created by Consumer (ICC) Nortasun Korporatiboaren Sistema beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Neurriak eta Ontziratzea: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Etiketak: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Produkzio Teknologia: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Diseinu Erronka: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Ikerketa: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspirazioa: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Proiektuaren Iraupena: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Eragiketa Fluxua: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Taldekideak: Student Jone Aleksiunaite
Lecturer Marius Bartkus