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In Bag On Desk Egutegia by Katsumi Tamura

In Bag On Desk Egutegia by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


ZilarGrafismoa· 2020

In Bag On Desk Egutegia

by Katsumi Tamura

Client: NTT Resonant Inc.,

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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The Design

About In Bag On Desk Egutegia

In Bag On Desk Japonian sortu zen goo Interneteko atari baterako sortutako egutegi promozionala da. Diseinua poltsikoak dituen mahai-egutegi baten bertsio eguneratua da. In Bag On Desk bi modutan erabil daiteke: poltsan eramaten den koaderno gisa eta mahai-egutegi gisa. Hilabeteko egutegia, ohar-papera eta ordainagiriak eta antzeko paperak gordetzeko poltsiko bat ditu barne. Egutegia mahai gainean tente jartzen da azaleko papera imanarekin lotzen denean. Neurria 195 x 145 x 10 milimetrokoa da. Inprimaketa eta prozesatzeko teknologia zehatzak erabili ziren.

The Recognition

About the Zilarrezko Saria A' Design Award

In Bag On Desk Egutegia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. In Bag On Desk Egutegia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. In Bag On Desk Egutegia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A promotional calendar for goo, the Internet portal site that originated in Japan, this is an upgraded version of the desk calendar with pockets that has been a popular item every year.
The calendar of 2019 can be used with 2 way of notebook and desk calendar. A monthly calendar, memo paper, pocket into which receipts etc. can be put are set, and it becomes a desk calendar just by fastening the cover paper with a magnet.
Dimensions & Packaging
195(w) x 145(h) x 10(d)mm
Tags
goo, NTT Resonant Inc., calendar, Japan
Production Technology
IN BAG, ON DESK was realized through the finely detailed and highly advanced printing and processing technologies that are available in Japan, the country of quality manufacturing.
Inspiration
A different approach was required from the classic pocket calendar that has been standard. So, we developed a tool that can be carried as a notebook, stand on the desk and used as a desk calendar.
Project Duration
goo Calendar 2019 launched in January 2019.
Operation Flow
IN BAG, ON DESK is a desktop calendar. It transforms to a handy schedule notebook by folding a stand.
Team Members
Creative Director: Takuya Okamoto, Art Director: Katsumi Tamura, Designer: Takahiro Sugawara, Copywriter: Toshiyuki Nagamatsu

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