Logotype SETMA Logotipoa by Mateus Matos Montenegro

Logotype SETMA Logotipoa by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2019

Logotype SETMA Logotipoa

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner
Verify Award Status for #85377

Esploratu zerbitzuak Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Logotipoa

SETMA, Jijoca de Jericoacoara-ko Udaleko Turismo eta Ingurugiro Idazkaritzak, markak hiriaren paisaia harmoniatsua eta harrigarri naturalak irudikatzen ditu, aintzira urdinetik, serroteekin, harri zulatuarekin, itsasotik eta dunen ikono ikonikoarekin. Diseinatzaileak elementu horiek modu harmoniatsu batean elkartu zituen olatu sinusoidun makurrak erabiliz, hiriak eskaintzen duen edertasun naturalaren eta esperientziaren arteko maiztasuna, oreka eta oreka, mundu osoko bizilagunek eta bisitariek ederki kontsideratzen dituztenak.

The Recognition

About the Brontzezko Saria A' Design Award

Logotype SETMA Logotipoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Logotype SETMA Logotipoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Logotype SETMA Logotipoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro