Mateus Matos Montenegro diseinatzailearen InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa

Mateus Matos Montenegro diseinatzailearen InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2020

InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa

diseinatzailea: Mateus Matos Montenegro

Bezeroa: InterBrasil

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Ikusi portfolioa Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa Diseinuari Buruz

Marka birpentsatzeko eta birmoldatzeko inspirazioa konpainiaren kulturan modernizatzeko eta integratzeko aldaketak izan ziren. Bihotzaren diseinua jada ezin zen markaren kanpokoa izan, bai lankidetza bat sortzen bai barneko langileekin, bai bezeroekin. Onurak, konpromisoa eta zerbitzuaren kalitatearen arteko batasuna. Formatik koloreetaraino, diseinu berriak bihotzean sartu zuen B eta osasunaren gurutzea T.-n. Bi hitzek erdian elkartu zuten logotipoa hitz bat, sinbolo bat, R eta B elkartuz. bihotza.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. InterBrasil Logotype Redesign Marka Identitatearen Birmoldaketa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Neurriak eta Ontziratzea: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Etiketak: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Produkzio Teknologia: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Diseinu Erronka: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Ikerketa: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspirazioa: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Proiektuaren Iraupena: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Eragiketa Fluxua: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Taldekideak: Mateus Matos Montenegro