Burdina Grafismoa · 2020
Yau Sik San Marka Diseinua
by 1983Asia
- Burdinazko Saria A' Design Award 2020 in Grafismoa
- CLIENT: 1983Asia
- Estimated Number of Design Views: 15,864
- Verification code 45855A1245 · Verify this award
Colors
About Yau Sik San Marka Diseinua
Yau Sik San Guangdong sukaldaritzako janari-marka baterako sortutako marka-diseinua da. Nortasuna Janariaren Jainkoaren inguruan eraiki da, arropa, janaria, zorte ona eta luzaera lotzen dituen antzinako sinesmen txinatarreko figura bat. Kaligrafia txinatarra erabiltzen da marka-izenerako, Guangdongeko izaera erregionala adierazteko. Kolore-konbinazio tradizionalek irudi bisuala indartzen dute. Ontziratzea paper berezidun inprimaketarekin, UVarekin, brodatuarekin, inprimaketa erreaktiboarekin eta beroko estanpatuarekin ekoiztu da. Helburua janariaren kalitatea istorio kultural baten bidez erakustea da.
About the Burdinazko Saria A' Design Award
Yau Sik San Marka Diseinua Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Yau Sik San Marka Diseinua oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Yau Sik San Marka Diseinua zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Press Kit
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
