Menogga Marka Diseinua by 1983Asia is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2020

Menogga Marka Diseinua

by 1983Asia

Client: 1983Asia

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Menogga Marka Diseinua

Menogga Txinako Zhuang gutxiengoaren kulturan oinarritutako marka diseinu bat da. Zhuang tradizioak dio pertsonak loreetatik jaiotzen direla, eta gaur egun ere Menogga jainkosa ohoratzen da. Marka identitateak legenda horretan aurkitzen den emakume izpiritua, ontasuna eta tolerantzia adierazten ditu. Zhuang ehun tradizionalen irudiak eskaneatu eta diseinu digitaleko software bidez berriro marraztu ziren, sistema bisual modernoa osatzeko. Identitatea jantzigintzan, ontziratzean eta aterkietan aplikatzen da, beroz estanpatzea, brodatua eta flokatua erabiliz. Helburua Guangxiko kultura publiko zabalagoarekin partekatzea da.

The Recognition

About the Brontzezko Saria A' Design Award

Menogga Marka Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Menogga Marka Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Menogga Marka Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA