Meat n Beer Markaren Diseinua by Mateus Matos Montenegro

Meat n Beer Markaren Diseinua by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2020

Meat n Beer Markaren Diseinua

by Mateus Matos Montenegro

Client: Meat n Beer

Brontzezko Saria A' Design Award Winner in Grafismoa Category

13,375

Verified Award Winner

Verify Award Status for #87395

Esploratu zerbitzuak Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Markaren Diseinua

Haragi n garagardoa haragi eta garagardo espezializatuak saltzen dituen denda garrantzitsutzat jotzen da. Logotipoaren inspirazioa beren produktu garrantzitsu biak elkartzetik etorri zen. Abeltzaintza tradizionalaren buruak punta adarrez hornitutakoak, diseinu ikoniko batekin eraldatutako alanbre marko bektore moderno batean, garagardo botilako beste elementu tradizionalarekin elkarreraginean. Batasuna espazio positibo eta negatiboan dago, labur eta dotore sinbolo bakar batean, non testuak eta irudiak irudi bakarra osatzen duten. Tipografiak tipo industrial zaharra erreproduzitu eta nahasten du Script modernoago batekin.

The Recognition

About the Brontzezko Saria A' Design Award

Meat n Beer Markaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Meat n Beer Markaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Meat n Beer Markaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro