Haley Tebo diseinatzailearen Changing Perspectives Ingurumen Tipografia

Haley Tebo diseinatzailearen Changing Perspectives Ingurumen Tipografia lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Changing Perspectives Ingurumen Tipografia

diseinatzailea: Haley Tebo

Bezeroa: Haley Tebo

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Changing Perspectives Ingurumen Tipografia Diseinuari Buruz

Changing Perspectives unibertsitate baten artearen eraikin bateko beira-paneletarako eginiko ingurumen tipografia instalazio bat da. Letren formak beira izoztu itxurako binilotik ebakita daude eta jendea aurretik igarotzean irakur daitekeen mezu batean lerrokatzen dira. Mezua bi noranzkoetatik irakur daiteke, beraz ikusleek geldialdia egiten dute eta mugitu egiten dira testua osatzeko. Letra bakoitzak 30 eta 60 zentimetro artean neurtzen du, ikuslearen distantziaren arabera aldatuz. Paneletan zehar igarotzen den argiak letren formak errepikatzen ditu itzal eta islen bidez. Instalazioak campuseko jendea tipografiarekin elkarreragitera gonbidatzen du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Changing Perspectives Ingurumen Tipografia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Changing Perspectives Ingurumen Tipografia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Changing Perspectives Ingurumen Tipografia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Neurriak eta Ontziratzea: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etiketak: Environmental typography, interaction design, user experience, typography, graphic design,
Produkzio Teknologia: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Diseinu Erronka: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Ikerketa: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspirazioa: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Proiektuaren Iraupena: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Eragiketa Fluxua: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Taldekideak: Angeli Leong
Irudi Kredituak: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer