Seotun Saram Nortasun Korporatiboa by Yangji Kim

Seotun Saram Nortasun Korporatiboa by Yangji Kim is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2020

Seotun Saram Nortasun Korporatiboa

by Yangji Kim

Client: Seotun Saram

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Nortasun Korporatiboa

Seotun Saram laguntza bila dabiltzan pertsonak aholkulari profesionalekin konektatzen dituen zerbitzu baterako nortasun korporatiboa da. Izenak trebe ez den norbait aipatzen du, eta lelo-esaldiak dio denek trakets hasten dutela. Ipuin batek kontsultagintzarekin ohitura gutxi duten pertsonentzako aholkularitza-prozesua deskribatzen du. Istorioak bi pertsonaia ditu: Seotun, bidaiari galdua den kontsultatua, eta Gobukki, motela baina fidagarria den aholkularia. Paper-testura epela, gaueko zeruaren urdin marino lirikoa eta eskuz marraztutako ikonoek osatzen dute sistema bisuala. Xedea aholkularitza atsegin, epel eta segurutzat aurkeztea da.

The Recognition

About the Brontzezko Saria A' Design Award

Seotun Saram Nortasun Korporatiboa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Seotun Saram Nortasun Korporatiboa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Seotun Saram Nortasun Korporatiboa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim