Zilar Grafismoa · 2020
Project Yellow Markaren Promozioa
by Yu Chen
- Zilarrezko Saria A' Design Award 2020 in Grafismoa
- CLIENT: Hubei University of Technology
- Estimated Number of Design Views: 55,912
- Verification code 8C1E5B275D · Verify this award
Colors
About Project Yellow Markaren Promozioa
Project Yellow proiektuaren ikus-entzunezkoa eraikitzen duen arte integrala da. Funtsezko ikuspegiaren arabera, aire zabaleko pantaila handiak egingo dira hainbat hiritan, eta aldi berean kultur eta sormenezko eratorriak sortuko dira. IP bisuala denez, Project Yellow-k irudi bisual sinesgarria eta kolore-eskema indartsuak ditu ikuspegi giltzarri bateratua osatzeko, eta horrek jendea ahaztezina bihurtzen du. Egokigarria lineako eta lineaz kanpoko promoziorako eta ikusizko deribatuen irteerarako, diseinu proiektu berezia da.
About the Zilarrezko Saria A' Design Award
Project Yellow Markaren Promozioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Project Yellow Markaren Promozioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Project Yellow Markaren Promozioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
- Dimensions & Packaging
- Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
- Tags
- Yellow, IP, Creative, Visual, Media
- Production Technology
- Sculpture, 3D model, 3D printing, photography, spot color printing.
- Design Challenge
- I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
- Research
- Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
- Inspiration
- Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
- Project Duration
- The project began in September 2019 and was completed in January 2020.
- Operation Flow
- Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
- Patents
- Yu Chen
- Image Credits
- Yu Chen
