Hak Hi Kong Yong Portuko Rebranding by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Portuko Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2020

Hak Hi Kong Yong Portuko Rebranding

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

52,931
Verified Award Winner
Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Portuko Rebranding

Proposamenak hiru kontzeptu erabili ditu Yong-An Arrantza Porterako CI sistema berreraikitzeko. Lehena, Hakka komunitateko ezaugarri kulturaletatik ateratako material bisual espezifikoarekin sortzen duen logotipo berria da. Hurrengo pausoa entretenimendu esperientzia berriro ikertzea da. Ondoren, bi maskota sortu eta ordezkari hauek erakartzeko erakargarritasun berrietan portura sartzeko. Azkenik, baina, gutxienez, barruan bederatzi lekuak planifikatzea, entretenimendu jarduerak eta sukalde gozoak inguratuz.

The Recognition

About the Zilarrezko Saria A' Design Award

Hak Hi Kong Yong Portuko Rebranding Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Hak Hi Kong Yong Portuko Rebranding erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Hak Hi Kong Yong Portuko Rebranding jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang