Sienna Monroe بسته‌بندی لوازم آرایشی by Ricci Williams is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2021
Sienna Monroe بسته‌بندی لوازم آرایشی
Client: Summerhouse Collective
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Sienna Monroe بسته‌بندی لوازم آرایشی
سیه‌نا مونرو هویت برند و بسته‌بندی یک خط تولید لوازم آرایشی گیاهی و بدون آزمایش حیوانی است. جعبه هدیه همچنین به‌عنوان جعبه ارسال سفارش‌های آنلاین نیز عمل می‌کند که این امر باعث کاهش زباله می‌شود. این جعبه از مقوای بازیافتی، بدون روکش و قابل کمپوست ساخته شده و با جوهرهای گیاهی چاپ شده است. بوتیل‌ها از جنس شیشه هستند، موادی که می‌توان آن‌ها را به‌طور مکرر بازیافت کرد، و برچسب‌ها از کاغذ بازیافتی پسامصرف استفاده می‌کنند. یک الگوی طبیعی چاپ‌شده، تایپوگرافی جسورانه را ملایم‌تر می‌کند. این بسته‌بندی به‌گونه‌ای طراحی شده که پس از پایان مصرف محصول، نگه‌داری و دوباره استفاده شود.
The Recognition
About the جایزه برنزی A' Design Award
Sienna Monroe بسته‌بندی لوازم آرایشی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Sienna Monroe بسته‌بندی لوازم آرایشی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Sienna Monroe بسته‌بندی لوازم آرایشی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- Dimensions & Packaging
- Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm - Tags
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
- Production Technology
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.
The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock. - Design Challenge
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- Research
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- Inspiration
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.
The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images. - Project Duration
- The project was completed in Los Angeles during the summer of 2020.
- Operation Flow
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.
Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.
Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
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