Qin مجموعه پوستر by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2021
Qin مجموعه پوستر
by Kaidi Mao
Client: Kaidi Mao
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About Qin مجموعه پوستر
چین مجموعه‌ای از پوسترهاست که سنت نقاشی منظره چینی را از طریق رسانه دیجیتال بازتفسیر می‌کند. نام «چین» از واژه‌ای چینی به معنای نفوذ کردن یا رسوخ کردن گرفته شده است و حرف نوشتاری آن نشانه‌های آب و قلب را در کنار هم قرار می‌دهد. تصاویر ابتدا به شکل عکس آغاز می‌شوند و سپس با ابزارهای دیجیتال مانند فتوشاپ، سینما فوردی و پروکریت پردازش می‌شوند. این مجموعه در دو اندازه تولید شده و می‌تواند به‌صورت چاپی یا نمایش بر روی صفحه، در گالری یا خانه به نمایش گذاشته شود. هدف این اثر، بیان دیدگاه تائویی درباره طبیعت برای مخاطبان بین‌المللی است.
The Recognition
About the جایزه برنزی A' Design Award
Qin مجموعه پوستر برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Qin مجموعه پوستر انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Qin مجموعه پوستر نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
- Dimensions & Packaging
- There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
- Tags
- Art, poster, Taoism, culture, landscape, painting
- Production Technology
- The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
- Design Challenge
- The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
- Research
- This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
- Inspiration
- As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
- Project Duration
- The project started in September 2019, finished in May 2020 in Los Angeles.
- Operation Flow
- These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.
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