Treasured Brew of the Cave بسته‌بندی بطری بایجیو by Tiger Pan is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2022
Treasured Brew of the Cave بسته‌بندی بطری بایجیو
by Tiger Pan
Client: Jiugui Liquor Co., Ltd
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #130922The Design
About Treasured Brew of the Cave بسته‌بندی بطری بایجیو
«دم‌کرده گران‌بهای غار» یک طراحی بسته‌بندی برای بایجیوی چینی است. شکل کلاسیک بطری کیسه‌ای حفظ شده و طنابی به دور گردن آن پیچیده شده است، در حالی که جنس آن از چینی به شیشه تغییر یافته است. سطح شیشه‌ای بر جلا و بافت افزوده و بطری را از بسته‌بندی‌های سرامیکی که برندهای دیگر استفاده می‌کنند متمایز می‌سازد. کوهی به سبک نقاشی باستانی چینی بر روی کف بطری حکاکی شده تا مفهوم نگهداری در غار را بیان کند؛ روشی که مردمان میائو مدت‌هاست از آن بهره می‌برند. بطری تمیز و شفاف باقی می‌ماند و عدد شش بر روی آن به‌صورت برجسته حک شده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Treasured Brew of the Cave بسته‌بندی بطری بایجیو برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Treasured Brew of the Cave بسته‌بندی بطری بایجیو انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Treasured Brew of the Cave بسته‌بندی بطری بایجیو آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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