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Daity Galaxy بسته‌بندی نوشیدنی دسر by Mohsen Koofiani

Daity Galaxy بسته‌بندی نوشیدنی دسر by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.


آهنبسته‌بندی· 2024

Daity Galaxy بسته‌بندی نوشیدنی دسر

by Mohsen Koofiani

Client: Daity Galaxy

جایزه آهنی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #152018

Colors

The Design

About Daity Galaxy بسته‌بندی نوشیدنی دسر

واضح است که این بسته‌بندی برای کودکان طراحی شده است. هماهنگی میان طرح‌ها در طعم‌های مختلف کاملاً مشهود است. همگی دارای ریتمی با رنگ‌های زیبا هستند و بر اساس یک الگوی هماهنگ طراحی شده‌اند، موهای شخصیت‌ها به شیوه‌ای متفاوت به سمت بالا کشیده شده‌اند تا چشم بیننده بر روی نام و نوع دسر متمرکز شود. در این طراحی، برای جلب توجه بیشتر به بسته‌بندی، از شخصیت‌های فانتزی و کودکانه استفاده شده است که در بخش تصویرسازی با تکنیک آبرنگ اجرا شده‌اند.

The Recognition

About the جایزه آهنی A' Design Award

Daity Galaxy بسته‌بندی نوشیدنی دسر برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Daity Galaxy بسته‌بندی نوشیدنی دسر انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Daity Galaxy بسته‌بندی نوشیدنی دسر به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging
Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags
Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research
Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration
The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration
This project started in March 2023 and continues until now.
Operation Flow
The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani

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